Full History

There has been a strong tradition of funeral service in the Neillsville area since 1927 when the first formal funeral home was established in the town by Herbert (Tubby) Lowe. In the 1970s, Lowell Gesche purchased the Georgas Funeral Home from Elmer Georgas and changed the name of the business to Gesche Funeral Home. For many years, Gesche Funeral Home served area families from its facility located at 158 E. 4th Street in Neillsville.

Lowell sold his controlling interest in Gesche Funeral Home in late 1988 to the Vertin family, a third-generation funeral service family whose focus is on preserving and promoting funeral service in rural communities. Soon after, the Vertin family reinvested in the community by building a beautiful new funeral home at the intersection of US Highway 10 and State Highway 73.

Gesche Funeral Home & Cremation Service has been a proud recipient of the Pursuit of Excellence Award given by the National Funeral Directors Association (NFDA). Recipients raise the bar on funeral service excellence by adhering to the highest ethical and professional standards and providing unsurpassed service. To earn an NFDA Pursuit of Excellence Award, a participating funeral home must demonstrate superior standards in various areas such as professional development opportunities for staff, programs for bereaved families, and community involvement.

The team of funeral professionals at Gesche Funeral Home & Cremation Service is dedicated to upholding their tradition of providing compassionate, personalized care to Neillsville and the surrounding area.